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Freshwater Fish and Eco-Certification - UPDATE

Freshwater Fish is committed to sustainability – and we continue to work towards eco-certification.
Eco-certification is a third-party endorsement of the sustainability of our freshwater fish stocks, which dates back to a European movement to end over-fishing practices.
Eco-certification is a provincial responsibility and Freshwater Fish is working closely with the province and Intertek Moody Marine – a company licensed to assess and certify fish stocks on behalf of the Marine Stewardship Council (MSC).

Freshwater Works

According to a Recent Survey, The Majority of Fishers Agree

Between May 24 and June 7, 2013 active commercial fishers in Manitoba were randomly selected to take part in a phone survey.

Over the past two years or so there have been many claims that the majority of commercial fishers were unhappy with Freshwater Fish as the only purchaser of their catch. Our communications company set out to test the accuracy of this claim.

In-line Processing Cuts Down on Steps – From Lake to Plate

Before Freshwater installed the new tunnel freezer and frozen grading line, there were multiple starts and stops along the way as fish moved through the plant on processing lines designed and installed as long as 40+ years ago.

First, fish to be sold as frozen fillets would move from the filleting and trimming lines to be once-frozen and stored for grading at a later date.

When scheduled for grading, the totes would be brought out and fed into the grader by a forklift operator.

Fishers rise above unpredictable weather

By John Wood, CEO

On the Road to Eco Certification

Eco-certification is a process by which an independent non-government organization ensures sustainable harvest practices have been followed and the fishery is measured in such a way that the fish stocks will survive and thrive over the long term.

The province of Manitoba has embarked on a multi-year program that will eventually see all commercially fished lakes in Manitoba certified as sustainable. This program is already in progress using one of the best-known organizations in the certification business.

Lake to Plate TV – Insights into Freshwater Fish

Have you ever wondered how Freshwater brings the world’s best wild-caught freshwater fish products from the lake to your plate? 

Tune in to Lake to Plate TV, our YouTube channel, to find out!

Lake to Plate TV features a series of mini-documentary and newscast style videos that give you an inside look at what Freshwater does – and how we do it.

The Cost of Doing Business - Spotlight on Eastern Europe

We know people are talking about what Freshwater spends – so we thought we’d give you a glance into the cost of doing business.

Here is a spotlight on the cost of doing business in eastern Europe.

The seafood market in eastern Europe and the former Soviet Union is rapidly expanding, and ongoing annual expenses build the demand here for our products.

Attending the annual tradeshow in Moscow is expensive, but this important event helps increase Freshwater’s presence in the Russian market.

New markets strengthen Freshwater

Global Business: Building Relationships

You have likely seen Freshwater Fish in the news recently.

It seems the Canadian Taxpayers Federation and some commercial fishers are not happy with the cost of doing international business.

Freshwater has aggressively increased its prices internationally, entered new markets (Russia, Romania) and launched value-added products (pike caviar, perch fillets), all with a focus to offset the strong Canadian dollar and eventually raise prices to fishers.

Unstable Temperatures Make for Unstable Ice

While many around the province spent the mild start to winter enjoying warm weather, the tepid temperatures have left the commercial fishery well behind normal in deliveries to Freshwater.

Lakes froze, only to warm and break before freezing again.

This not only left many dangerous patches of open water and extremely thin ice but also created rough hummock patches that make it nearly impossible to reach the areas where nets are usually set.

Winnipeg ice is being tested daily for the 15-20 inches of thickness needed to deem conditions safe for on-ice travel.

2020 Annual Public Meeting

Please click here for information on the 2020 Annual Public Meeting

Available Position: Director

Freshwater Fish currently has an opportunity for a Director to serve on its Board.  Details on the position are available at FFMC – Director