Privacy Policy

The Freshwater Fish Marketing Corporation and Privacy

The Freshwater Fish Marketing Corporation (“FFMC”) is a self-sustaining Canadian Crown corporation and its dealings with personal information are governed by the federal Privacy Act and by related policies, directives, standards and guidelines produced by Treasury Board of Canada Secretariat. All personal information controlled by FFMC is protected under the Privacy Act.

FFMC is committed to protecting the privacy of our visitors to This Website Privacy Notice (“Notice”) explains how we will collect, use, retain, disclose, dispose of and secure personal information about website visitors. It also explains the purposes for which personal information is collected from our visitors and how they can exercise their right of access to that

Pursuant to the terms of the Privacy Act, you have a right to access, and where appropriate to correct, any of your personal information that is under FFMC’s control.

How we Collect, Create and Use your Personal Information

Direct Collection and Creation
Your personal information may be required for the purposes of facilitating your access to, and use of, this website and for optimizing your online experience. We collect your personal information when you visit our website pages, respond to us or direct enquiries to us.

The personal information that we collect directly and/or create includes:
• Your Internet Protocol (“IP”) address.
• Your email correspondence through this website: Used to respond to your enquiries and general communications of all kinds. With your permission and otherwise in accordance with Canada’s anti-spam legislation, this information may also be used to communicate with you about FFMC.
• any of your personal information that is under FFMC’s control.

Use of Personal Information

Non-Administrative Uses
Any personal information obtained from emails or completed feedback or survey forms may be used in a de-identified and aggregate form to produce statistical reports as well as for internal audit and/or continuous improvement purposes.

Mailing Lists
If you provide FFMC with your email address, your name will be added to our mailing list and we will, from time to time, use your email address or regular mailing address to send you information pertaining to the Corporation and/or its products.

Please notify FFMC at any time by return email, regular mail or telephone if you wish to be removed from our mailing list

Third Party social media
Social media accounts, including but not limited to Facebook (including Instagram), Pinterest, Amazon, and Twitter) are public and are not hosted or utilized by FFMC to communicate any information about the Corporation or serve as an extension of our presence on the Web. Social media accounts are public and users who choose to interact via social media should read the terms of service and privacy policies of these third-party service providers and those of any applications used to access them. Freshwater Fish does utilize YouTube.

Internet Protocol (IP) Address
The IP address is used to connect your computer to the Internet. FFMC uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage, to or on this website. This software receives and records the IP address of each computer that contacts this website, the date and time of the visit and the pages visited. We make no attempt to link these addresses with the identities of individuals visiting this site unless an attempt to
damage the site has been detected. The aforementioned information may be shared with appropriate law enforcement authorities if suspected criminal activities are detected. Such information may be used to report and investigate security incidents and to ensure that vulnerabilities are identified, and the risk of future occurrences reduced.

Web Analytics
Web analytics is the collection, analysis, measurement, and reporting of data about Web traffic and visits for purposes of understanding and optimizing web usage. Information in digital markers may be used for the purpose of web analytics to remember your online interactions with our website. For instance, when your computer requests a page on our website, we collect the following types of
information for Web analytics purposes:
• the originating IP address.
• the date and time of the request.
• the type of browser used; and
• the page(s) visited.

Any personal information used on FFMC’s behalf for the purpose of Web analytics may be used for communications and information technology statistical purposes, audit, evaluation, research, planning and reporting. Personal information collected in relation to Web analytics is not used by FFMC to profile identifiable individuals or in decision making processes that directly affect individuals. For more information on how your privacy is safeguarded in relation to web analytics, see the Standard on Privacy and Web Analytics.

Disclosure, Retention and Disposal of Your Personal Information

Personal information collected by FFMC for website security purposes may be disclosed to appropriate law enforcement authorities if suspected criminal activities are detected.

Any personal information collected by FFMC in relation to Web analytics will be retained for a limited period and then disposed of in a secure fashion. We will retain all other personal information collected via the website for a somewhat longer period on our servers. When the retention period for a record containing personal information has expired, we will dispose of it in a secure and permanent manner that accords with the requirements of applicable legislation and policy.

Website Security

The security of your personal information is a high priority for FFMC. We use industry best practices to protect and maintain the security of our systems and your personal information.

Please note that emails and other electronic methods used to communicate with this website may not be secure unless they are specifically stated to be by FFMC. Therefore, we recommend that you do not send sensitive personal information through non-secure electronic means.

Other Websites
This website,, contains links to other websites. While FFMC takes measures to ensure that the links on our website are to reputable and well-established companies, we are not responsible for the privacy practices of other organizations. Any personal information provided will be subject to the terms, conditions, and privacy policies of those third parties. We encourage you to read and become familiar with the privacy notices and/or policies of those websites before you volunteer any personal information.

Email Security

From time to time, fraudsters circulate emails that appear to have been issued by a Canadian Crown corporation, asking people to disclose personal and/or financial information.

These malicious emails, also known as “phishing,” schemes, are sent with the intention of using the trusted names and reputations of legitimate businesses in the hopes the recipient will surrender their personal information.

Here are some tips to help you detect a phishing scheme without opening your email, courtesy of the RCMP:
If you receive an email claiming to be from Freshwater Fish and you suspect it is fraudulent, do not reply or click any links or open attachments found in the email. Report it by forwarding the communication along with any supporting documentation to Freshwater Fish at for verification.
If you are ever unsure of the legitimacy of any information you receive from us, do not reply, and please contact us immediately.

Modifications to this Website Privacy Notice

FFMC reserves the right to change this Notice at any time, without notice or liability to you or any other person, by posting a revised version on this website. Our collection, use and disclosure of your personal information will be governed by the version of the Notice that is posted and in effect at that time. We recommend that you visit our site to periodically review this Notice.

Right of Access and Right to Request Correction of Your Personal Information

In accordance with the Privacy Act, you have the right to request access to all the personal information that FFMC keeps about you as well as the right to request the correction of that personal information if it contains errors. You can do so by completing the Personal Information Request Form (Personal Information Request Form (TBC/CTC 350-58)) and sending it to or:

Freshwater Fish Marketing Corporation
Access to Information and Privacy Coordinator
1199 Plessis Road
Winnipeg, Manitoba R3C 3L4
FFMC has 30 days to respond in writing to your request, subject to a time extension in certain specific circumstances.

Do You Have Any Questions?

We invite you to contact us with any questions that you may have related to this Notice or regarding our privacy protection program by writing to us at or to the mailing address indicated in the preceding section.

The Privacy Act establishes a complaint mechanism whereby individuals can ask the Office of the Privacy Commissioner of Canada (“OPCC”) to investigate any concerns that they may have regarding alleged non-compliance by a federal government institution with any of the provisions of that Act. Should you wish to avail yourself of this right, you may contact the OPCC at the following address:

Office of the Privacy Commissioner of Canada
30 Victoria Street
Gatineau, Quebec K1A 1H3
Telephone: 1-800-282-1376 (toll free)
(819) 994-5444
Facsimile: (819) 994-5424